[ The following was sent out to the major media as a press release ]In the summer of 2006 an invitation was sent out by a local elementary school hockey team to the members of the Israeli National Junior Ice Hockey Team. The Invitation was for the Israeli team to be the guest of the Ashar Elementary School Floor Hockey Program ( boys 10-13 years of age).
The Israeli Team was grateful for the offer to house the team, sponsor the cost of Ice time at a local Ice Rink near the school for an exhibition game and host a meet and greet party at the school.
The kids were a bit disappointed when the Israeli Junior team replied they could not change an existing itinerary to accept the invitation. The Israeli Team did though extend and invitation now to the Ashar Hockey team to be their VIP guests at an Oct 12th exhibition game at New York's Chelsea Piers Sky Rink.
Last season the Ashar elementary school hockey team decided they wanted to play in the "big leagues". The team set out for corporate sponsors and and landed Polaroid Corporation. The deal being; sponsor the ashar team with a $1,000.00 donation and the boys of Ashar Hockey would promote the Polaroid brand in our gym and on road games.
The team also committed to Polaroid that a in return the team would commit to raising 10 times their sponsorship to a mutually agreed upon charity. Last January the 20 member team on its own lived up to its sponsorship commitment and raised $10,000.00 for the Alan T Brown Foundation for Paralysis Research.
The boys interested in now showing the Israeli National Junior team their appreciation and support offered portion of this years Ashar Hockey sponsorship funds to aid the boys of the Israeli team.
The Ashar team in early September was told that the Israeli Team would like to have the entire Ashar Team center ice before the dropping of the puck at 6:00pm at the Oct 12 exhibition game. At that time the entire Israeli national Junior Team will accept a check from these American boys for $1,000.00 in support of their North American Good Will Tour.
Media sports departments are busy with subway series playoffs this week. This is more than a sports story though. This is a story of Elementary school kids learning at very young age the power they can generate in the corporate and international world. It is a great example how kids even at this early age can band together and make a big difference.
Last season the Ashar team was expected to finish in last place in their floor hockey league, but surprised everyone and won a division championship, The first Hockey Title in the school's 50 plus year history. Much of the amazing things they accomplished off the playing surface translating into a new kind of confidence on the playing surface.
This year the team eager to continue its charity work and the benefits it affords them. A 2007 $10,000 charity drive was already in the works before the team even had its first practice.
Having print and television coverage to tell this story would surely be of inspiration to many students, teams, coaches and parents. It might even spark more corporate interest in school programs and the good they can accomplish.